Adobe Acrobat
Role: Art direction, layout design, asset design, UI design
As a Senior and Lead designer at Thesis, I created email marketing, static and motion banner ads, as well as GIF and motion design for Adobe Acrobat’s marketing team. As design team lead, I mentored and led a team of two other designers and presented creative choices to Adobe’s marketing team and studio on a bi-weekly basis.
Email Marketing:
We had one week to execute briefs from kickoff to Round 1. Working with demographics, key industries, marketing funnel stage, and subject matter, Design and Copy dove right into collaborating on emails you wouldn’t fathom unsubscribing from.
Click each email to expand
Email Marketing - GIFs:
Role: Art direction, storyboarding, layout design, asset design, UI design
These marquee images headlined our marketing emails - just a lil’ something extra to nudge a high acquisition crowd into jumping on board with a subscription.
Social Static - Instagram Carousels:
Role: Art direction
Social content creation is an art of balancing enough FOMO to urge the viewer to click to the next image and enough visual interest to pause on each image to take it all in.
In this social end-of-year campaign, as with most carousel images, I was tasked with weaving a story that urged the consumer to swipe to see just how Acrobat’s tools could work for them. I created visual continuity by showing a static, yet increasingly de-cluttering desk- all thanks to Adobe Acrobat’s tools!